Conservation Communication Strategies (CSS-101)

6-week Online Course

Course Fee: $90 (Invoiced to students during the first week of classes)

Required Text: An Overview of the Public Relations Function by Shannon A. Bowen, Brad Rawlins and Thomas Martin, Business Expert Press, 2010.

Strategic communication programs support the state fish and wildlife agency’s achievement of its mission and goals. This course is designed to help students gain an understanding of using a standard communication planning approach to ensure more positive results for individual and agency programs and projects. Participants will learn the necessary steps in this approach, from research and problem definition, to outcomes and strategy development, and to evaluation and stewardship of communication results.

Students will apply principles of communication planning to a real problem of their choice, leaving the course with a completed draft communication plan.


  • Become familiar with a basic communication planning approach and understand how communication can help a State Fish and Wildlife Agency be successful in various initiatives.
  • Learn and apply the 5 steps by writing the relevant section of the communication plan that applies to an agency project through the weekly assignments.
  • Take away a completed communication plan outline that can be shared internally and implemented.